Are Country Radio Listeners “Morning People”?

Edison Research will once again present findings of an extensive research study at Country Radio Seminar 2015, scheduled for Feb. 26 at 11 a.m. at the Nashville Convention Center in downtown Nashville, Tenn. Edison’s Larry Rosin and Megan Lazovick will present the study, which is a look at country radio listeners’ needs, habits, and media usage.

One key finding from the Edison Research study is that country music listeners more likely than the overall population to describe themselves as “morning people.” Country fans also say they are in a consistently better‐than‐average mood throughout the morning. The presentation on Feb. 26 will focus on how to appeal to these active country fans, and will be broken out into half-hour increments.

The new study is the latest in a series of Edison/CRS research presentations. Edison surveyed more than 1,500 listeners about their morning habits and media usage, as well as conducting dozens of one‐on‐one interviews in three different markets.

The 2015 CRS research presentation delves into major issues, such as in‐car usage, radio ownership, the need for service elements, and favorite morning show topics and
features, but also into the small details of listeners’ morning routines. Broadcasters have always asked their morning talent to focus on the “typical” listener’s lifestyle; this study will give them more information to do just that.