The Band Perry has signed on to take part in launching The Recording Academy’s third annual Grammy Amplifier, an online initiative intended to mentor emerging artists and provide them with outlets to showcase their talents.
The Band Perry will serve as curators for the program alongside Ziggy Marley and Allen Stone. Mark Ronson will serve as the 2015 Grammy Amplifier Ambassador. The ambassador and curators will vet talent via online submissions and select the program’s three winners who will individually be awarded one of the following prizes: (1) a studio recording session with a Grammy-winning producer; (2) filming and starring in their own music video with a noted director; or (3) securing an opening spot for a noted musician and/or at a music festival.
Submissions are being accepted at GRAMMYAmplifier.com. Based on their track plays and social media “amplifications,” the top 25 finalists will be brought together for a Grammy Amplifier mentorship experience. The top 25 will then be whittled down by the program curators to a short list of finalists. The program ambassador will select the final three winners and align each of them with one of three top prizes.
The 2015 GRAMMY Amplifier program marks the start of a newly inked three-year renewal between Hyundai and The Recording Academy, again naming Hyundai the official vehicle partner of The Grammy Awards.
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