Edison Research: Teens Prefer Streaming Audio Over Radio
American teens now spend more time with streaming audio services, such as Pandora and Spotify, than they do with AM/FM radio (including both over-the-air and the online streams of AM/FM stations), according to the fall 2014 “Share of Ear” report from Edison Research.
The study found that teens ages 13-17 spend an average of 64 minutes per day listening to streaming audio sources, versus 53 minutes per day listening to AM/FM radio.
“While AM/FM Radio listening leads by a significant margin among all other age groups, much of teens’ listening time has shifted to pureplay Internet audio services like Pandora and Spotify and others,” said Larry Rosin, President of Edison Research. “This could be a lens into the future of audio usage.”
Jessica Nicholson serves as the Managing Editor for MusicRow magazine. Her previous music journalism experience includes work with Country Weekly magazine and Contemporary Christian Music (CCM) magazine. She holds a BBA degree in Music Business and Marketing from Belmont University. She welcomes your feedback at jnicholson@musicrow.com.
Latest posts by Jessica Nicholson (see all)
- CMA Honors Robert Deaton With Chairman’s Award - December 4, 2020
- Nashville Symphony, Nashville Musicians Association Reach Agreement - December 4, 2020
- Zach Williams’ “Chain Breaker” Is Most-Added On ‘MusicRow’ CountryBreakout Radio Chart - December 4, 2020
Leave a Reply
Want to join the discussion?Feel free to contribute!