TuneCore has acquired digital street team promotional enhancement company DropKloud, and added its co-founders James DeNino and Kedar Frederic to the TuneCore team. Frederic and DeNino will head TuneCore’s new Boston office, where they will focus on product development in a new TuneCore innovation lab.
DropKloud allows artists to drop digital content (including access to a song, behind-the-scenes photos, or a pop-up showcase invite, for example) into ‘Klouds’ available to fans in specific physical locations. After a beta test at SXSW 2014, the app is undergoing further development and is expected to launch in spring 2015 as an exclusive TuneCore Artist Services.
“As technology continues to shape the music industry, TuneCore strives to be at the forefront of the evolution,” said Scott Ackerman, CEO of TuneCore. “We are excited to be able to provide the unique DropKloud product to TuneCore Artists as another tool to help them engage even more fans and expand their career as independent musicians. Our new innovation lab will be committed to creating cutting edge tools for our artist entrepreneurs.”
“Joining the TuneCore team was such a natural transition for DropKloud,” said James DeNino, Director of Product Strategy at TuneCore. Kedar Frederic, Director of Product Innovation, echoes that same enthusiasm by saying, “Our mission of providing Independent artists with innovative services that don’t exist today is completely in-line with the TuneCore philosophy.”
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