Beginning Nov. 24, Cumulus’ NASH Country Music and lifestyle brand will launch a partnership with video-on-demand provider Music Choice.
The partnership will feature a dedicated NASH television category of video-on-demand programming, which includes original content extending from NASH’s radio segments including “America’s Morning Show with Blair Garner,” “NASH Nights Live,” and new programming such as “NASH Grits & Hits” cooking show and “NASH Lash” style segment. Music Choice’s “Today’s Country” and “Country Hits” will include NASH and NASH Icon programming daily from 6-9 p.m. ET. Additionally, the “Today’s Country” video channel on Music Choice will be co-branded as “Today’s Country: NASH TV” and will feature programming from the NASH campus as well as Music Choice videos.
Cumulus will also promote Music Choice programming on radio stations nationwide. Cumulus is building out a dedicated Music Choice section of the NASH campus.
Dave Del Beccaro, President and CEO of Music Choice stated: “Country has always been one of the most popular formats for us at Music Choice. We are thrilled to be getting content from NASH that complements our robust video and music library and entrenches us deeper in the Country music lifestyle.”
“Our partnership with Music Choice to distribute NASH content to 57 million homes across America is yet another important platform in establishing NASH as the definitive lifestyle and entertainment brand for fans of country music,” said Lew Dickey, CEO of Cumulus.
Cumulus and Music Choice will co-sponsor several marketing events each year, and Music Choice will also provide promotional support on its properties for the first-ever American Country Countdown Awards, airing live Monday, Dec. 15, 2014 on FOX.
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