Amazon already offers exclusive video content as a part of its Prime Instant Video streaming service, and now the company aims to follow a somewhat similar strategy with music.
Amazon’s streaming service Prime Music debuted its first exclusive content last week, by offering a 43-track, Christmas album All Is Bright. The project culls music from selections made by Amazon’s music experts, and includes various artists’ renditions of holiday favorites, such as Ashley Monroe‘s “Tennessee Christmas,” and Lucinda Williams‘ “Have Yourself A Merry Little Christmas.” Others included on the project are Liz Phair, Ladyhawke, Escort, Laura Gibson, Jenn Bostic, Sinclair, Yoko Ono & The Flaming Lips, and more.
Unlike the exclusive Prime Video content offered, music from All Is Bright is available outside of Prime Membership in the form of MP3 downloads. The holiday playlist is available for unlimited ad-free listening on Prime Music for Amazon Prime members, at no additional cost.
Amazon introduced the Prime Music streaming service earlier this year. Amazon Prime offers members free, two-day shipping for $99/year. In addition to Prime Music, other added features in Amazon Prime include access to Prime Video, early access to sales, and Kindle e-book rentals.
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