NFL Asking Artists To ‘Pay To Play’ at Super Bowl?

super bowl 2015According to the Wall Street Journal, Coldplay, Rihanna and Katy Perry are among the final three candidates in talks with the NFL to perform at the upcoming Superbowl  XLIX halftime show. According to the publication, at least some of the artists have been asked to contribute a portion of post-show touring income to the NFL, or make a contribution in exchange for the halftime show performance. The amount the NFL seeks has not been named.

Artists are not usually paid for their Super Bowl halftime performances, and the NFL typically pays for artists’ travel expenses and production. Production costs alone can reach into the millions. Artists have historically seen a bump in CD and download sales the week after the performance.

This year’s Super Bowl halftime show featured Red Hot Chili Peppers and Bruno Mars. According to the NFL, the show drew 115.3 million viewers in February, more than the game itself. The entire event averaged 112.2 million viewers.

No decisions have been made about this year’s Super Bowl Halftime performer. NFL spokeswoman Joanna Hunter stated the league’s contracts with artists are confidential.

PepsiCo Inc. will be the title sponsor for the third consecutive year in 2015. Super Bowl XLIX is to be played in Glendale, Ariz. on Feb. 1, 2015. Previous Country Super Bowl halftime show performers include Shania Twain (2003), and Clint Black, Tanya Tucker, Travis Tritt, and The Judds (all in 1994).

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About the Author

Jessica Nicholson serves as the Managing Editor for MusicRow magazine. Her previous music journalism experience includes work with Country Weekly magazine and Contemporary Christian Music (CCM) magazine. She holds a BBA degree in Music Business and Marketing from Belmont University. She welcomes your feedback at [email protected]

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