Nashville's July 4 Celebration Earns Millions In Visitor Spending

Nashville’s July 4th Let Freedom Sing! celebration brought in $7.63 million in direct visitor spending, according to the Nashville Convention & Visitors Corp (NCVC). An estimated 284,000 people attended the free event, which included a headlining concert from Billy Currington, and a fireworks show choreographed to live music from the Nashville Symphony.

“Based on our research, we believe this is the largest one-day event held in Tennessee’s history,” said Ken Levitan, chairman of the NCVC board of directors and president of Vector Management. “July 4^th has grown tremendously over the years and is now recognized as one of the top-rated celebrations in the country. The quality of the event combined with the carefully planned collaboration among the NCVC, the city and Metro departments resulted in a successful event, record room night sales and record attendance.”