Nashville’s July 4 Celebration Earns Millions In Visitor Spending

Billy-Currington

Billy Currington

Nashville’s July 4th Let Freedom Sing! celebration brought in $7.63 million in direct visitor spending, according to the Nashville Convention & Visitors Corp (NCVC). An estimated 284,000 people attended the free event, which included a headlining concert from Billy Currington, and a fireworks show choreographed to live music from the Nashville Symphony.

“Based on our research, we believe this is the largest one-day event held in Tennessee’s history,” said Ken Levitan, chairman of the NCVC board of directors and president of Vector Management. “July 4th has grown tremendously over the years and is now recognized as one of the top-rated celebrations in the country. The quality of the event combined with the carefully planned collaboration among the NCVC, the city and Metro departments resulted in a successful event, record room night sales and record attendance.”

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Jessica Nicholson serves as the Managing Editor for MusicRow magazine. Her previous music journalism experience includes work with Country Weekly magazine and Contemporary Christian Music (CCM) magazine. She holds a BBA degree in Music Business and Marketing from Belmont University. She welcomes your feedback at [email protected]

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