Kobalt Unveils YouTube Matching Technology ProKlaim

As royalties from YouTube continue rising, music publishers and record labels continue identifying opportunities to garner a portion of the payments. Kobalt Music Group has launched ProKlaim, a detection technology that identifies and claims copyrights being used in user-generated videos.
The company states that ProKlaim has matched more than 50 million videos and 1 billion YouTube streams per month.
“Our mission has always been to help artists and songwriters maximize their digital revenue,” said Willard Ahdritz, Founder and CEO of Kobalt Music Group. “Our technical integration with YouTube now allows us to do that in a groundbreaking way. We’ve been able to deliver 100 percent of Kobalt’s eligible catalog to YouTube with an extended range of high quality metadata for each song that enables much faster, more efficient content matching and reporting. It also enables us to deliver daily-automated feeds of updated new, claimed and blocked content to ensure we are quickly resolving any rights conflicts for our clients.”

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Jessica Nicholson

Jessica Nicholson serves as the Managing Editor for MusicRow magazine. Her previous music journalism experience includes work with Country Weekly magazine and Contemporary Christian Music (CCM) magazine. She holds a BBA degree in Music Business and Marketing from Belmont University. She welcomes your feedback at jnicholson@musicrow.com.

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