One day after Apple announced that it had purchased Beats Music, the streaming service released an app update that dropped its yearly subscription price from $119.88 to $99.99. The price change applies to users of Apple iOS, Android and Windows Phone. The trial service period for first-time Beats users has also been extended to 14 days.
Monthly Beats Music users will continue to be charged $9.99/month.
Beats Music began offering in-app purchases in April, just weeks before the Apple deal was announced. Spotify does not offer in-app purchases; instead customers are directed to to the website to purchase its $9.99 per month web-and-mobile package. Meanwhile, Rdio offers a $14.99/month plan for in-app purchases, and a $9.99 plan for those who sign up via a web browser.
The purchase of Beats by Apple could mean a multitude of opportunities to package Beats music service with the purchase of iPhones, iPads, iPods and other Apple products.
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