Apple's Beats Music Drops Price

One day after Apple announced that it had purchased Beats Music, the streaming service released an app update that dropped its yearly subscription price from $119.88 to $99.99. The price change applies to users of Apple iOS, Android and Windows Phone. The trial service period for first-time Beats users has also been extended to 14 days.
Monthly Beats Music users will continue to be charged $9.99/month.
Beats Music began offering in-app purchases in April, just weeks before the Apple deal was announced. Spotify does not offer in-app purchases; instead customers are directed to to the website to purchase its $9.99 per month web-and-mobile package. Meanwhile, Rdio offers a $14.99/month plan for in-app purchases, and a $9.99 plan for those who sign up via a web browser.
The purchase of Beats by Apple could mean a multitude of opportunities to package Beats music service with the purchase of iPhones, iPads, iPods and other Apple products.

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Jessica Nicholson

Jessica Nicholson serves as the Managing Editor for MusicRow magazine. Her previous music journalism experience includes work with Country Weekly magazine and Contemporary Christian Music (CCM) magazine. She holds a BBA degree in Music Business and Marketing from Belmont University. She welcomes your feedback at jnicholson@musicrow.com.

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