Artists now have one more reason to make certain their official website’s calendar of tour dates is kept accurate and updated. Google has begun to sync tour dates from official artist websites.
Previously, when music lovers would search for their favorite artist or band on Google, the search engine would display a Knowledge Graph panel with information on bands, including upcoming concerts.
With Google’s new approach, all concert information will come directly from that artist’s official website when they add structured data markup.
Webmasters have a few choices in implementing this update:
- Webmasters can implement schema.org markup on the artist site.
- An events widget can be installed that has structured data markup built in, such as Bandsintown, BandPage, ReverbNation, Songkick, or GigPress.
- Webmasters can label the site’s events with a mouse using Google’s point-and-click webmaster tool Data Highlighter.
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