AEG Live and Transom Capital Group will merge their entertainment licensing and merchandising businesses, BandMerch and Cinder Block, to create the largest, full-service independent entertainment merchandising company in the United States.
The company will be home to numerous artists including The Who, Death Cab for Cutie, Postal Service, and others. The company will continue as BandMerch and will operate from Los Angeles. The new entity will continue a strategic relationship with AEG Live.
“We’re extremely excited about this transaction as it pairs two like-minded companies who are focused on bringing the highest level of customer service to our clients,” said Joseph Bongiovi, President of the merged companies. “I believe that this combination puts us in a unique place in the market relative to our less sophisticated competitors and, for clients who want a hands-on, full service merchandising strategy, I think we will be the only place to call home.”
Jason Green, CEO of Cinder Block, will continue in that capacity in the new entity.
“The business rationale makes perfect sense and the values of BandMerch – customer service, loyalty, dedication – are values that AEG shares and promotes. We think this will be a transformational transaction for both companies,” said Rick Webking, CFO of AEG Live.
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