Cornerstone Agency Adds Two Global PR Execs

As part of its continuing expansion and evolution, Cornerstone Agency has named Erica Mapa as Senior Account Executive to support the agency’’s rapidly growing consumer public relations division. Based in the company’’s New York office, Mapa will report to Ed James, President of Cornerstone Agency’’s PR sector. Cornerstone also tapped Becky Bayles to oversee publicity efforts in its London office as PR Manager.

Mapa brings extensive PR experience within the entertainment and consumer lifestyle practices, most recently serving as Account Executive at Formula PR, where she developed core strategies and oversaw media relations for brands including Ciao Bella Gelato and Popcorn, Indiana kettlecorn. Prior to that, as an AE at Coyne PR she worked with high-profile travel and hospitality accounts including Hard Rock International and tourism boards for South Africa and Hong Kong.

Formerly a Senior Account Manager at DeVries SLAM, part of DeVries Global, Bayles worked on Beats by Dre, Jose Cuervo and Tanqueray.

With offices in New York, Los Angeles, London, Sao Paulo and Nashville, Cornerstone is a global creative agency that specializes in music, entertainment and event marketing for clients including Converse, Diageo and Microsoft.