Facebook Still Tops With Social Media Users

Facebook still rules the social media world, but an impressive 42% of users are branching out into other platforms as well, according to a new study by the Pew Research Center‘s Internet Project. The study finds that 73% of online adults now use a social networking site of some kind. Facebook still dominates, with a whopping 71% of adults using the site, and its senior sector is growing as well, with 45% of adults aged 65 or older now using the site, (up 10% from last year.)
Eighteen percent of adults currently use Twitter (a 2% increase from last year), while 17% are now using Instagram. Instagram users are nearly as likely as Facebook users to check in to the site on a daily basis, according to the findings, while Pinterest also noted a huge increase in users from 2012-2013, jumping from 15% to 21% in just twelve months.
Twenty-two percent of online adults use LinkedIn, according to the study, and it is also the only social networking site measured where usage among those ages 50-64 is higher than usage among those aged 18-29.
The results in the report are based on data from telephone interviews conducted by Princeton Survey Research Associates International from Aug.  7 to Sept. 16, 2013, among a sample of 1,801 adults, age 18 and older.  Telephone interviews were conducted in English and Spanish by landline (901) and cell phone (900, including 482 without a landline phone).
For more stats on social media usage, see below.

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Lorie Hollabaugh

Hollabaugh, a staff writer at MusicRow magazine, has over 20 years of music business experience and has written for publications including American Profile, CMA Close Up, Nashville Arts And Entertainment, The Boot and Country Weekly. She has a Broadcast Journalism and Speech Communication degree from Texas Christian University, (go Horned Frogs), and welcomes your feedback or story ideas at lhollabaugh@musicrow.com.

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