Universal Music Group Nashville Adds Katie McCartney

Universal Music Group Nashville has added Katie McCartney to the Marketing department as Director, Marketing & Artist Development. McCartney will manage marketing and branding efforts for artists including Gary Allan, Easton Corbin, Vince Gill, Kip Moore and Jennifer Nettles.
“I’m so excited to have Katie on the Universal Marketing team. She brings experience doing many different facets of marketing from creative, sales and day-to-day marketing,” explains Cindy Mabe, SVP, Marketing. “She has a collaborative spirit and also brings ideas and vision for our artists. She will help us break and grow artists through artist development and I am really proud to have her on the team.”
McCartney, a Kansas native and MTSU graduate, joins UMG Nashville with expansive record label experience. She began her career in promotion and marketing positions at Lyric Street Records, followed by time with Sony Music Nashville as Manager of Marketing and Artist Development. Most recently, McCartney served as the Director of Marketing, Sales, Creative and New Media at Black River Records.
McCartney can be reached at Katie.McCartney@umusic.com.