The Ryman Auditorium and SunTrust Bank are joining forces and entering into a multi-year partnership. The agreement will connect the two in cross-promotional activities on site at the legendary concert hall as well as through different media platforms.
“Partnering with SunTrust is a great fit for the Ryman,” said Sally Williams, Ryman Auditorium General Manager. “As financial leaders in the music industry, their clients include many of the artists who perform on the Ryman stage. More broadly, the support they provide to the industry as a whole has a positive impact throughout our community”.
SunTrust has a longstanding relationship with the music community. In 1990, the bank was the first to open a full-service branch on Music Row that is now named for its founder, The Brian Williams Music Row Financial Center. The bank provides financial services to a wide variety of music businesses and artists, actors, and athletes through its Sports and Entertainment Specialty Group.
“SunTrust is pleased to partner with such a respected, well-known venue in the music industry,” said SunTrust Managing Director Andrew Kintz. “Our clients and friends have a unique attachment to the Ryman for its incredible historical and current significance in our industry. We’ve been part of the music community for so long, it was a natural fit. We look forward to bringing our combined efforts to benefit our neighbors and the community.”
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