• ABOUT
    • Contact
    • The Team
    • FAQ
    • Use & Privacy Policy
  • ADVERTISE
  • JOB LISTINGS
MusicRow.com
  • CALENDARS
    • Album Releases
    • Single Releases
    • Industry Events
  • EVENTS
  • OBITS
  • REVIEWS
  • CHARTS
    • CountryBreakout Radio Chart
      • Current CountryBreakout Chart
      • CountryBreakout Chart Archives
    • No. 1 Challenge Coin
    • Top Songwriter Chart
      • Current Top Songwriter Chart
      • Top Songwriter Chart Archive
  • ROWFAX
  • NEWSLETTER
  • SIGN UP
  • STORE
  • Search
  • Menu

Nielsen To Add Smartphone, Tablet Viewership To Ratings Tabulation

September 20, 2013/0 Comments/in Featured /by Lorie Hollabaugh

nielsenNielsen is announcing a plan to incorporate smart phone and tablet viewing into its TV ratings beginning in the Fall of 2014, according to the New York Times. The move is reportedly a response to pleas from the networks to give a more complete accounting of viewership.
With more people watching TV in less conventional ways now, the networks have reportedly been pressuring Nielsen to include that viewership in its reports that measure advertising rates and often influence perceptions of program success or failure.
Since Nielsen ratings are mainly used for buying and selling TV advertising air time, the expansion plan will not include services like Netflix, which airs previous seasons of shows, or Hulu, which is jointly owned by the parent companies of ABC, Fox, and NBC, because ads streamed on that service are different from the ones on network TV. The company will however measure online streams of programs that have the same ads in the same order as regular broadcasts.
The company plans to formally announce the move next week at New York’s Advertising Week conference.

  • Author
  • Recent Posts
Lorie Hollabaugh
Lorie Hollabaugh
Hollabaugh, a staff writer at MusicRow magazine, has over 20 years of music business experience and has written for publications including American Profile, CMA Close Up, Nashville Arts And Entertainment, The Boot and Country Weekly. She has a Broadcast Journalism and Speech Communication degree from Texas Christian University, (go Horned Frogs), and welcomes your feedback or story ideas at [email protected]
Lorie Hollabaugh
Latest posts by Lorie Hollabaugh (see all)
  • WMBA Welcomes New Members, Launches 2021 Season - January 25, 2021
  • Brett Young To Perform Live From The Runway In February - January 25, 2021
  • CMA Funds Additional Nonprofits In Continuing Commitment To Pandemic Support - January 25, 2021
Share this entry
  • Share on Facebook
  • Share on Twitter
  • Share on LinkedIn
  • Share by Mail
https://musicrow.com/wp-content/uploads/2012/12/nielsen.jpeg 174 380 Lorie Hollabaugh https://musicrow.com/wp-content/uploads/2019/03/MusicRow-header-logo-Mar19B.png Lorie Hollabaugh2013-09-20 12:53:262013-09-20 12:53:26Nielsen To Add Smartphone, Tablet Viewership To Ratings Tabulation
0 replies

Leave a Reply

Want to join the discussion?
Feel free to contribute!

Leave a Reply Cancel reply

You must be logged in to post a comment.

RECENT NEWS

  • Morgan Wallen And Co-Writers Swarm Top Ten On ‘MusicRow’ Top Songwriter Chart January 25, 2021
  • NSAI Elects Kelly Archer, Corey Crowder, Jessie Jo Dillon, Sharon Vaughn as Board Members January 25, 2021
  • Weekly Register: Morgan Wallen Continues Chart Reign January 25, 2021
  • WMBA Welcomes New Members, Launches 2021 Season January 25, 2021
  • Big Loud Records, Back Blocks Music, Republic Records Partner To Sign Lily Rose January 25, 2021
  • Brett Young To Perform Live From The Runway In February January 25, 2021
  • Sheltered Music Publishing, Patrick Joseph Music Sign Melissa Peirce January 25, 2021
  • James White, Owner of Austin’s Broken Spoke Honky Tonk, Dies January 25, 2021
  • CMA Funds Additional Nonprofits In Continuing Commitment To Pandemic Support January 25, 2021
  • Matt Wynn Signs With Given Entertainment For Publishing, Management January 25, 2021
  • CMT Reveals Next Women Of Country Class Of 2021 January 25, 2021
  • Chris Janson Celebrates Fourth Career No. 1, “Done” January 22, 2021
  • Tim Mcgraw, Tyler Hubbard Claim Most Added At Country Radio January 22, 2021
  • Lucas Hoge Shares Gospel Favorites On New ‘Sunday Sessions’ Project January 22, 2021
  • Pat Barrett Readies Sophomore Album For February January 22, 2021

Likes us on Facebook

Recently on Twitter

Tweets by MusicRow
© 2020 Music Row Enterprises, LLC – All rights reserved.
  • Facebook
  • Twitter
  • Instagram
Scroll to top