• ABOUT
    • Contact
    • The Team
    • Editorial Calendar
    • Events
    • FAQ
    • Use & Privacy Policy
  • ADVERTISE
  • ROWFAX
  • THE SPORTS CREDENTIAL
  • JOB LISTINGS
MusicRow.com
  • CALENDARS
    • Album/EP Releases
    • Single/Track Releases
    • Industry Events
  • OBITS
  • CHARTS
    • Radio Chart (Current)
    • Radio Chart (Archives)
    • No. 1 Challenge Coin
    • Songwriter Chart (Current)
    • Songwriter Chart (Archives)
  • REVIEWS
  • MY STORY
  • NEWSLETTER
    • Newsletter (Current)
    • SIGN UP (FREE!)
    • Newsletter (Archives)
  • SUBSCRIBE
  • STORE
  • Search
  • Menu Menu

BMG and Indie Primary Wave Form Alliance

September 3, 2013/by Lorie Hollabaugh

bmg logo22BMG and indie music company Primary Wave Music have entered into a joint venture that will focus on signing artists with a proven track record in the industry and releasing new album projects on them. Through the venture BMG will also purchase significant publishing interests currently owned by Primary Wave, including songs like Earth Wind & Fire’s “September,” Hall & Oates’ “Kiss On My List”, John Lennon’s “I Want to Hold Your Hand” and Marvin Gaye’s “How Sweet It Is,” and the two will sign and develop new writers and administer publishing catalogues.
Primary Wave’s in-house marketing team will act as the marketing arm for the artists signed to BMG/Primary Wave Artist Services and the venture will add radio promotion capabilities to Primary Wave’s creative team. Primary Wave’s marketing team will continue to be involved in marketing those catalog songs BMG is acquiring, and the deal will add even more heft to Primary Wave’s current departments, including their talent management division, digital marketing team BrightShop, brand marketing company Brand Synergy Group, and Primary Wave TV, the TV/Film production & development team. All artists signed to management or publishing with the new endeavor will also be able to tap into the various in-house resources. Currently, Primary Wave manages artists CeeLo Green, Eric Benet, Natalie Imbruglia, Ginuwine, Trevor Jackson, Goodie Mob  and many other bands, writers, and producers.
“The US remains the heartland of and biggest single market in the worldwide music industry,” BMG’s CEO, Hartwig Masuch said. “This strategic alliance with Primary Wave, one of the most respected independents in the business, gives us control of some of the greatest copyrights in popular music in one stroke, while also strengthening our marketing resources in promoting new recordings. And from the writer’s perspective, we are confident this deal will open up many new opportunities for the international exploitation of these iconic songs through our pro-active BMG team.”

  • Author
  • Recent Posts
Lorie Hollabaugh
Lorie Hollabaugh
Hollabaugh, a staff writer at MusicRow magazine, has over 20 years of music business experience and has written for publications including American Profile, CMA Close Up, Nashville Arts And Entertainment, The Boot and Country Weekly. She has a Broadcast Journalism and Speech Communication degree from Texas Christian University, (go Horned Frogs), and welcomes your feedback or story ideas at [email protected].
Lorie Hollabaugh
Latest posts by Lorie Hollabaugh (see all)
  • Industry Ink: Stephen Wilson Jr., Anne Wilson, BMI, ACM - September 21, 2023
  • Tauren Wells To Host 54th Annual GMA Dove Awards - September 21, 2023
  • Toby Keith Celebrates Solo Writes On New ‘100% Songwriter’ Project - September 21, 2023
Share this entry
  • Share on Facebook
  • Share on Twitter
  • Share on LinkedIn
  • Share by Mail
https://musicrow.com/wp-content/uploads/2013/03/bmg-logo22.jpg 258 300 Lorie Hollabaugh https://musicrow.com/wp-content/uploads/2019/03/MusicRow-header-logo-Mar19B.png Lorie Hollabaugh2013-09-03 10:14:322013-09-03 10:14:32BMG and Indie Primary Wave Form Alliance
0 replies

Leave a Reply

Want to join the discussion?
Feel free to contribute!

Leave a Reply Cancel reply

You must be logged in to post a comment.

RECENT NEWS

  • DISClaimer Single Reviews: ‘A Lot To Fall In Love With’ This Americana Week September 21, 2023
  • CMA Foundation Honors Music Teachers Of Excellence September 21, 2023
  • Industry Ink: Stephen Wilson Jr., Anne Wilson, BMI, ACM September 21, 2023
  • Tauren Wells To Host 54th Annual GMA Dove Awards September 21, 2023
  • Toby Keith Celebrates Solo Writes On New ‘100% Songwriter’ Project September 21, 2023
  • Billy Strings, The War & Treaty Among Americana Honors & Awards Winners September 21, 2023
  • Russell Dickerson Signs With Range Media Partners September 21, 2023
  • Bailey Zimmerman, The Core Entertainment & Warner Chappell Music Sign Dipper September 21, 2023
  • Warner Music Nashville Signs Matt Schuster [Exclusive] September 21, 2023
  • Collen Mayer Named CEO Of Brad Paisley’s The Store September 21, 2023
  • In Pictures: Born & Raised Music Festival Hosts Third Annual Event September 20, 2023
  • Music Health Alliance & Lauren Daigle Unite To Launch The Price Fund September 20, 2023
  • SESAC Honors Nashville Songwriters At Annual Music Awards September 20, 2023
  • Luke Laird To Be Featured In CMHOF’s Poets & Prophets Interview Series September 20, 2023
  • Industry Ink: Mitchell Tenpenny, Rosanne Cash, Michelle Wright, More September 20, 2023

Like Us on Facebook

Follow Us on Twitter

Tweets by MusicRow
© 2023 Music Row Enterprises, LLC – All rights reserved.
  • Facebook
  • Twitter
  • Instagram
Scroll to top