Sprint To Offer NextRadio App To HTC Customers

Sprint has signed an exclusive deal to offer the NextRadio interactive radio app to its HTC One and HTC EVO 4G LTE customers, according to 4-Traders.com. The deal allows Sprint to provide NextRadio service on a wide range of Sprint smartphones over the next several years. With NextRadio, listeners are able to browse local stations by genre or frequency, set favorites, call or text shows they love and send instant feedback from wherever they’re listening, view album art and song and show details, and share or purchase songs right from their phone.
Compared with streaming, NextRadio consumes about three times less battery life than other music apps because the audio is received through a built-in FM tuner instead of over the Internet. NextRadio comes preloaded on HTC One for all new activations, but customers who already own HTC One or HTC EVO 4G LTE from Sprint can download NextRadio through Google Play at no additional charge.
“Our customers already enjoy listening to a variety of music apps on their smartphones, but NextRadio makes it easier than ever to interact with the local radio stations they enjoy listening to in the car virtually anywhere,” said Fared Adib, senior vice president-Product Development, Sprint. “Marking another innovation milestone for Sprint, our partners at NextRadio are transforming the FM radio listening experience by allowing users to interact with their favorite radio shows by calling or messaging directly from their smartphone.”
 
 

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Lorie Hollabaugh

Hollabaugh, a staff writer at MusicRow magazine, has over 20 years of music business experience and has written for publications including American Profile, CMA Close Up, Nashville Arts And Entertainment, The Boot and Country Weekly. She has a Broadcast Journalism and Speech Communication degree from Texas Christian University, (go Horned Frogs), and welcomes your feedback or story ideas at lhollabaugh@musicrow.com.

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