Sony Nashville Customizes Radio Experience With QUU Interactive

Sony Music Nashville has entered into a first-of-its-kind partnership with Seattle-based media technology company Quu Interactive. The company transforms radio into a fully interactive and customized medium across computers, mobile devices, and, for the first time, within vehicles. In its first deal with a major label, Quu will utilize its existing “Liner Notes” network of hundreds of nationwide radio stations, station websites and mobile apps to complement station airplay with timely and pertinent artist information, in real time. The new interactive service launched today.
Quu’s “Liner Notes” service also currently integrates seamlessly with radio station RDS, the web, and mobile platforms, allowing the same customized artist message provided by the label to span across all three platforms instantaneously tied to the song’s spin on the radio. Radio station websites and mobile platforms that are a part of Quu’s “Liner Notes” service also feature customized branded environments tied to each artist, including artist pics, music videos, and additional pertinent information. “Liner Notes” also provides the ability to display ads relevant to the artist that is playing.
In addition to the vehicle interior radio display, which often includes station and artist names, Quu’s customization offering enables Sony Music Nashville to pre-program and geo-target information on local tour dates, media appearances, breaking news, album releases, point-of-sale information and more, tied to an artist’s song as it is playing on the radio. The service also uses Quu’s synchronization technology, which gives it the capability to feed messages directly from the artist’s existing social platforms, including Twitter, giving fans a new way to hear from or about their favorite artists as they are listening to them in their cars and through participating websites and mobile apps. Additional terms of the deal were not disclosed.
“Quu’s service provides an enormous promotional opportunity for our artists and the label to customize and geo-target an artist’s message with a 360-degree approach, bringing together the full fan experience of albums, tours, artist offerings, and information in a new and innovative way utilizing the outstanding reach of radio,” said Gary Overton, Chairman and CEO of Sony Music Nashville. “Now, as consumers listen to Kenny Chesney, Miranda Lambert, Brad Paisley and Carrie Underwood on their car radios, one of the main points of radio airplay, we have the ability to inform them about where to see or hear from their favorite Sony Music Nashville artists next.”
For more on Quu Interactive and Sony Music Nashville, watch the video below:

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Lorie Hollabaugh

Hollabaugh, a staff writer at MusicRow magazine, has over 20 years of music business experience and has written for publications including American Profile, CMA Close Up, Nashville Arts And Entertainment, The Boot and Country Weekly. She has a Broadcast Journalism and Speech Communication degree from Texas Christian University, (go Horned Frogs), and welcomes your feedback or story ideas at lhollabaugh@musicrow.com.

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