BMI recently unveiled a new advertisement that is currently displayed at the Nashville airport, and features the work of photographer Danny Clinch.The billboard features Willie Nelson, a BMI songwriter since 1959. The new ad can also be seen in the recent Artist Roster print issue of MusicRow, along with numerous trade publications throughout the year. The advertisement features the slogan “Write On,” and emphasizes BMI’s commitment to songwriters (from newcomers to legends), along with their music and rights.
The first phase of the new branding campaign was rolled out during the SXSW Music Festival in Austin, Texas in March 2013, at which time the slogan ‘Powered By’ was used to emphasize BMI’s commitment to empower songwriters with cutting-edge mobile technology to access their BMI accounts, as well as giving businesses similar access to the performing rights organization’s repertoire of music.
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