Live Nation Entertainment will begin serving locally grown produce and meat products certified under animal welfare programs recognized by The Humane Society of the United States. It will also introduce vegetarian meal options in its 38 owned and operated amphitheaters across North America.
Beginning this month, the produce used on hamburgers served during events will be sourced from farms local to each venue. For example, produce served at the Bank of America Pavilion in Boston will be sourced from one of three local farms: Wilson Farms in Lexington, Mass., Maitland Mountain Farm in Salem, Mass., or Eva Garden’s in Dartmouth, Mass.
All of the hamburgers, hot dogs, Italian sausages and chicken tenders served in Live Nation amphitheaters will now carry either Certified Humane, Global Animal Partnership or Animal Welfare Approved certification. Live Nation will also introduce a veggie burger and a signature vegetarian meal item developed by Chef Hugh Acheson (a judge on Top Chef and a contestant on Bravo’s Top Chef Masters).
Live Nation sells more than 800,000 meals in its amphitheaters each summer. Live Nation will absorb any cost increases related to the new policies, so music fans across the country will not see an increase in meal prices based on similar product size.
“I know in my own home it’s important for my family to buy locally grown produce, to know where our meat comes from, and to have a variety of vegetarian options whenever possible,” said Live Nation CEO Michael Rapino. “We know from working so closely with the artist community and from the fans that come to our events, that it’s important to many of them as well. So we felt as a company that we should be able to deliver the same quality food to our millions of fans, and we will continue to look for ways in which we can improve the concert experience for the people that come to our amphitheaters every summer.”
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