C.F. Martin & Co. And Ed Sheeran Unveil Collaboration

martin strings11C.F. Martin & Co. will unveil the latest Artist Signature Edition from the Custom Shop during this year’s Summer NAMM conference, which is slated for July 11-13 at Nashville’s Music City Center. The LX1E Ed Sheeran Signature Edition was designed in collaboration with the Grammy-nominated singer-songwriter Ed Sheeran. The guitar features Sheeran’s personal artistic details on the headstock, including his signature fluorescent orange “+” plus sign and “est. 1991,” which represents the name of his platinum-selling album and year Sheeran was born respectively. Additionally, the “+” plus sign logo is laser-etched on the solid sapele top, which signifies the title of his platinum-selling debut album.

A portion of the proceeds from the sale of this model will be donated to East Anglia’s Children’s Hospices, a UK-based charity Sheeran supports. The organization cares for young children and young people with life-threatening conditions and provides services across several UK counties, including Suffolk, where Sheeran was raised.

Ed Sheeran

Ed Sheeran

“It was a huge privilege to have the opportunity to collaborate with Martin Guitar,” said Sheeran. “I have been a fan of Martin since I started playing guitar and songwriting, and I am honored to have a Signature Edition that bears my own personal imprint. All of the royalties from every purchase from my Signature Edition will go to the East Anglia Children’s Hospices. I can’t wait to get on stage and perform with it for my fans – I hope they enjoy my new Martin as much as I do!”

“We are so proud to have such a prolific and credible artist as Ed Sheeran join the Martin Guitar family,” said Amani Duncan, Vice President of Brand Marketing for Martin. “One of our marketing objectives at Martin is to spread our dynamic culture, history and brand to new consumers worldwide and Ed is the perfect Ambassador to help us achieve this. We cannot wait to present our latest collaborative Artist Signature Edition to his fans and ours across the world this summer.”

Following an industry unveiling at Summer NAMM on July 11, Ed Sheeran will unveil his LX1E Ed Sheeran Signature Edition to his U.S. fan base when he performs on the Today Show Summer Concert series on Friday July 12. Fans can catch Sheeran and his new Martin model on the road through the end of 2013 with tour mate Taylor Swift.

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Jessica Nicholson serves as the Managing Editor for MusicRow magazine. Her previous music journalism experience includes work with Country Weekly magazine and Contemporary Christian Music (CCM) magazine. She holds a BBA degree in Music Business and Marketing from Belmont University. She welcomes your feedback at [email protected]

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