The Media Collective Promotes Lai to Director of Publicity
Sarah Lai
The Media Collective has promoted Sarah Lai to Director of Publicity.
Lai joined the team at The Media Collective last summer and has worked with clients including TobyMac, Mandisa, Skillet, Matt Redman, Amy Grant, and The Afters. Lai joined The Media Collective following her publicist role at Warner Music Nashville (WMN) and Word Entertainment.
Helmed by 22+ year public relations veteran Velvet Kelm, The Media Collective has garnered press in publications including People, Entertainment Weekly, The New York Times, The Wall Street Journal, USA Today, The Los Angeles Times, The Associated Press, CCM Magazine and other outlets.
Jessica Nicholson serves as the Managing Editor for MusicRow magazine. Her previous music journalism experience includes work with Country Weekly magazine and Contemporary Christian Music (CCM) magazine. She holds a BBA degree in Music Business and Marketing from Belmont University. She welcomes your feedback at jnicholson@musicrow.com.
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