BMLG Adds Two Staffers

Big Machine Label Group has added two members to its Sales, Marketing & Interactive (SMI) team – Director of Interactive Michael Sloane and Marketing Coordinator Braden Carney.
Sloane, an entertainment technology veteran, will facilitate the overall media strategy for BMLG’s web, mobile and ecommerce platforms. He will guide implementation and measurement of digital campaigns. Carney will also serve as support for the SMI team, splitting his duties between the department’s marketing efforts and assisting in the management and growth of digital properties.
Sloane comes from BubbleUp Interactive where he was Director of Sales and Marketing, managing the Nashville office. He has also worked at 13 Management, helping manage and develop digital initiatives for taylorswift.com. In addition, Sloane was founding partner at digital agency Strategic Blend and had stints as a Senior Client Manager at Ultrastar Entertainment and Echo Music. He will continue his adjunct duties teaching Branding and Digital Strategy at Belmont University, where he received an MBA in 2005.

Carney is a recent Communications graduate of University of Dayton. In 2011 and 2012, he held summer internships with various BMLG departments including promotions, publicity and marketing.
Sloane can be reached at (615) 324-7922 or via [email protected]. Carney can be reached at (615) 324-4527 or via [email protected].