Clear Channel has launched iHeartRadio’s Show Your Stripes, a company-wide community service project to address unemployment among U.S. military veterans and to encourage businesses to hire skilled veterans. The company is set to spend more than $75 million on radio, digital and other resources to highlight skills brought back by returning servicemen and women that are valuable to employers.
To launch the campaign, artists including Elton John, John Legend, Kelly Clarkson, Carrie Underwood, Brad Paisley, Ryan Seacrest, Mario Lopez, Trace Adkins and LL Cool J have recorded a series of PSAs that showcase stories from veterans who have successfully found jobs. Clarkson tells the story of Jeff Marshall, a 10-year member of the U.S. Air Force special operations command who is now working in online operations at Facebook.
By the year 2016, more than a million servicemen and women will end their military careers and transition back to civilian life. According to a 2012 survey by Prudential and Iraq and Afghanistan Veterans of America, 60 percent of returning servicemen and women said they have faced a challenge translating the valuable skills they obtained in the military into civilian employment. 98 percent of all veterans cited at least one challenge in seeking employment.
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