GAC Adds Marketing and Creative Services SVP

Jen Leitman, SVP - Marketing and Creative Services, Great American Country.

Jen Leitman, SVP – Marketing and Creative Services, Great American Country.

Scripps Networks has added Jennifer Leitman as Sr. VP, Marketing and Creative Services at Great American Country. Leitman will oversee consumer marketing, creative and on-air promotions for the network.

She previously served as vice president, marketing & creative services for Scripps’ Home category, which encompasses HGTV and the DIY Network. Leitman also launched successful large-scale experiential marketing activations that included SXSW, Comic-Con and HGTV Holiday House at Mall of America. She joined HGTV in 2004.

“In her time at Scripps, Jen has repeatedly shown she can successfully define and reinforce brand image, which will be vitally important as we transition Great American Country to a lifestyle brand,” says Sarah Trahern, general manager, Great American Country.

 

 

 

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Jessica Nicholson serves as the Managing Editor for MusicRow magazine. Her previous music journalism experience includes work with Country Weekly magazine and Contemporary Christian Music (CCM) magazine. She holds a BBA degree in Music Business and Marketing from Belmont University. She welcomes your feedback at [email protected]

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