Borchetta Named One Of ‘100 Most Creative People in Business 2013’
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Pictured (L-R): Scott Borchetta and Tim McGraw. Photo: Andres Gonzalez for ‘Fast Company’
Fast Company has named Big Machine Label Group President/CEO Scott Borchetta one of the “100 Most Creative People in Business 2013.” Borchetta is the only record label executive to be included on Fast Company‘s annual list of global leaders from companies including Apple, Google, Nike, American Express and Ford.
As Fast Company notes, “Borchetta has a reputation as a fierce advocate for his artists, a creative problem-solver who can get things done when nobody else can, and a titan who holds Nashville’s future in his hands.” Borchetta has crafted a sterling label roster that includes Taylor Swift, Tim McGraw, Rascal Flatts, The Band Perry, Florida Georgia Line, Cassadee Pope and many others.
Pushing beyond musical boundaries, Big Machine Label group has also partnered with General Mills and Feeding America for the national Outnumber Hunger campaign, released two soundtracks for the recently renewed television drama Nashville, entered into a groundbreaking performance royalty rights agreement with Clear Channel, Entercom and Beasley Broadcasting; partnered with NASCAR’s Brickyard 400, and most recently, partnered with Lukasz “Dr. Luke” Gottwald’s Prescription Songs to bring together Nashville-based and Los Angeles-based pop and country songwriters.
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About the Author
Jessica Nicholson is a staff writer with MusicRow Enterprises. Her previous music journalism experience includes work with Country Weekly magazine, TasteofCountry.com and Contemporary Christian Music (CCM) magazine. She holds a BBA degree in Music Business and Marketing from Belmont University. She welcomes your feedback at [email protected]View Author Profile
