Sony Music Nashville Adds Marketing Director

sarah westbrookSarah Westbrook has joined Sony Music Nashville as Director, Marketing, reporting to Sr. VP, Marketing, Paul Barnabee. In her new role, Westbrook will be responsible for the strategy, development and execution of targeted marketing campaigns for her assigned artists, which includes the Arista Nashville roster.

“Sarah is a unique talent in the music marketing landscape and we were thrilled to find her. We at Sony Music Nashville are incredibly excited about her addition and all that she brings to the table, from her experience managing consumer product marketing campaigns to her diversified background in digital, advertising and PR,” said Barnabee.

Most recently, Westbrook was VP of Marketing for SOUL by Ludacris, where she oversaw marketing communications programs —from digital advertising and PR, to social media and artist endorsements–for the company’s popular brand of consumer audio products.  Prior to that, she acted as a public relations consultant and Senior Global Corporate Communications Manager for the music instrument manufacturer Behringer/ Music Group Services USA.  A marketing veteran specialized in managing artist endorsements and relationships, Westbrook has also served as key member of The Stanton DJ, KRK Systems, Cerwin-Vega and Jensen brand marketing teams. She graduated with a  B.A. in Psychology and Marketing from University of Central Florida.

Westbrook has relocated from Austin, Texas, to Nashville, Tenn. and is currently in her position.

 

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About the Author

Jessica Nicholson serves as the Managing Editor for MusicRow magazine. Her previous music journalism experience includes work with Country Weekly magazine and Contemporary Christian Music (CCM) magazine. She holds a BBA degree in Music Business and Marketing from Belmont University. She welcomes your feedback at [email protected]

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