Arista Nashville Taps Cooper as National Director of Promotion Strategy

Arista Nashville has added Jeri Cooper as National Director, Promotion Strategy, reporting to Lesly Tyson, VP, Promotion. Cooper rejoins the Arista Nashville team with more than two decades of experience in country record promotion. In her new position, she will play a key strategic role on the promotion team alongside Arista Nashville National Director of Promotion John Sigler.
“Jeri is not only an outstanding promotion executive, she is a member of the Sony family.  She spent 12 years of her career breaking artists and helping create superstars with Arista Nashville, and I am absolutely thrilled to welcome her home in this incredible new role,” said Tyson.
Cooper had spent the past year and a half at Sony Music Nashville subbing in for various promotion roles across the RCA Nashville and Columbia Nashville Promotion teams after rejoining the company from Red Light Management, where she served as a day-to-day manager for Arista artists Jason Michael Carroll and Adam Brand from 2010-2011. A Sony veteran, Cooper served as Director of Regional Promotion for Arista Nashville from 1998-2010, where she oversaw the major market airplay of the Arista Nashville roster including Brad Paisley, Carrie Underwood, Alan Jackson, Brooks and Dunn and others. Prior to that, she served as Regional Promotion Manager for Columbia records from 1993-1998.  Cooper began her tenure with the company in 1991 as a Manager of secondary promotion at BNA Records. Cooper currently lives in Franklin with her husband and their son.