ACM Gives Fans a Front-Row Seat Via Instagram

The Academy of Country Music integrated Instagram into their social media promotion strategy during the recent Academy of Country Music Awards. The organization used the social network medium to give fans a behind-the-scenes look at the show as well as images from the red carpet.
Artists including Tim McGraw, Faith Hill, Jake Owen, Kip Moore, Darius Rucker, Eli Young Band, Brett Eldredge and others took part in the Instagram photo booth for shots. The artists took photos with life-sized cutouts of ACM Awards hosts Luke Bryan and Blake Shelton. The Academy shared these photos on their official Instagram feed and incorporated them into commercial breaks throughout the CBS broadcast. Nominees also took to Instagram at the ACMs, allowing fans to engage with them directly.

Brett Eldredge

Darius Rucker

Faith Hill

Tim McGraw

Kip Moore

Jake Owen and wife Lacey

Eli Young Band

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Jessica Nicholson

Jessica Nicholson serves as the Managing Editor for MusicRow magazine. Her previous music journalism experience includes work with Country Weekly magazine and Contemporary Christian Music (CCM) magazine. She holds a BBA degree in Music Business and Marketing from Belmont University. She welcomes your feedback at jnicholson@musicrow.com.

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