The Academy of Country Music integrated Instagram into their social media promotion strategy during the recent Academy of Country Music Awards. The organization used the social network medium to give fans a behind-the-scenes look at the show as well as images from the red carpet.
Artists including Tim McGraw, Faith Hill, Jake Owen, Kip Moore, Darius Rucker, Eli Young Band, Brett Eldredge and others took part in the Instagram photo booth for shots. The artists took photos with life-sized cutouts of ACM Awards hosts Luke Bryan and Blake Shelton. The Academy shared these photos on their official Instagram feed and incorporated them into commercial breaks throughout the CBS broadcast. Nominees also took to Instagram at the ACMs, allowing fans to engage with them directly.
- CMA Honors Robert Deaton With Chairman’s Award - December 4, 2020
- Nashville Symphony, Nashville Musicians Association Reach Agreement - December 4, 2020
- Zach Williams’ “Chain Breaker” Is Most-Added On ‘MusicRow’ CountryBreakout Radio Chart - December 4, 2020