Luke Bryan has launched an interactive online music video for his song “Just A Sip,” from his latest project, Spring Break…Here To Party. The video allows fans to replace frames of the video with images of themselves replicating his movements. Nearly 1300 frames have been swapped with fan images, representing over 30 percent of the final video.
The interactive video, available at www.justasipvideo.com, allows Bryan to engage and collaborate with his fans to create original online content through crowdsourcing. To join the video, fans visit the website and are directed through three easy steps to have their images included. First, they pick a frame of the video they want to replicate, followed by copying the pose using their webcam. Once they are happy with their photo, they can hit submit to have their image added. The video is continually updated with new submissions every 20 minutes.
“Fans are growing and transforming the way media is created and distributed every day,” says Dawn Gates, VP, Digital Marketing at Universal Music Group Nashville. “Luke has always been a great partner on campaigns and this time it’s rewarding to facilitate a dynamic platform that allows his fans to interact, invent, and re-invent official content.”
“The best part about my job is getting to interact with my fans and this interactive video is just another fun way to do that,” says Bryan. “I hope everyone enjoys making it as much as I did!”
Some screenshots from the video:
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