Warner Music Nashville launched its new website, WarnerMusicNashville.com, which aggregates each of its artists’ separate social media activities into single pages of media. Each page serves as a one-stop-shop for fans to interact with their favorite artists. WMN worked with social curation provider Arktan to create the website.
The label has also worked with StageIt to create a monthly concert series, “Live From Music Square,” which is slated to launch Feb. 12 at 7 p.m. CT. The series will provide a “backstage pass” to artists including Brett Eldredge, Charlie Worsham and others.
“I’m honored to be the first artist featured on ‘Live from Music Square,’” said Eldredge. “While on tour, I travel far and wide but still miss out on hitting all of the cities where my fans are. ‘Live from Music Square’ gives me a chance to perform and socialize with fans around the world. They can sit in the comfort of their own home, eating Fruit Loops and drinking a cold one and watch me jam like I’m right there with them.”
“There’s nothing better than performing,” said Worsham. “The new ‘Live from Music Square’ series allows me to play for folks from Portland, Maine to Portland, Oregon, all at the same time. And for me, it allows me to connect with fans directly and do the thing that I love most.”
“With the new and improved WarnerMusicNashville.com—which was created in part with our amazing friends over at Arktan—we’re fostering conversation by pulling each of these channels together in a succinct, easy-to-digest package,” said Jeremy Holley, Vice President, Consumer & Interactive Marketing, WMN. “Additionally, by working with StageIt, we’re able to provide fans with fully interactive live performances, further propelling the viral nature of our artists’ content. Now, when fans visit the site, they can read breaking news about Blake Shelton, watch Charlie Worsham’s live concert stream, and discover their new favorite artist Jana Kramer, all on the same site, and within a few minutes.”
The site’s minimalist design keeps the focus on WMN’s artists’ news, while the “mixed-layout” approach allows the content to be viewed on an array of devices, platforms and browsers. The social media “buzz meter” calculates an artists’ current reach and relevance in the social Web by monitoring comments, mentions and replies across numerous social networks including Facebook, Twitter, YouTube and Instagram. The SocialStreams product gives the artist profile pages a pulse and have transformed them into destination hubs where the artists’ global fan base can interact with all of the real-time content, further powering social music experiences.
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