The Country Music Association has announced the addition of Nicole James as Senior Manager of Market Research and Michelle Jacobs as Strategic Partnerships Coordinator.
In her new role, James will report to Senior Director of Market Research Karen Stump and manage research initiatives related to CMA events and the consumer-based CMA Insiders panel. James previously served as Senior Project Manager for Market Decisions Corporation in Portland, Oregon and has held marketing and management roles with Victoria’s Secret and Pierre Marcolini Chocolatier. She is a graduate of Belmont University and earned her MBA at Pepperdine University.
“Nicole brings a unique combination of research skills and knowledge that allow her to quickly step into the role and make a positive impact on our research programs here at CMA,” said Stump.
Strategic Partnerships Coordinator Michelle Jacobs will report to Senior Manager of Strategic Partnerships Angela Mendenhall, and will be responsible for execution of partner programs within CMA Events, as well as development and partnership fulfillment. Jacobs previously served as Sales and Marketing Coordinator with Nashville’s Hard Rock Cafe, developing partnerships for special events and overseeing the venue’s digital presence. She graduated from Illinois State University in Recreation Management.
“We are privileged to have Michelle join our team,” said Mendenhall. “Her unique experience and vast relationships are the perfect complement to our partnership building efforts.”