Luke Bryan Partners With Cabela’s

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Luke Bryan and Cabela’s, the popular hunting, fishing and outdoor gear outfitter, recently announced a multi-year partnership. As part of the agreement, co-branded marketing campaigns will appear in Cabela’s stores, as well as in their catalogs and e-commerce materials. Social media and content collaborations will offer fans an exclusive, behind the scenes look into Bryan’s off-stage activities as an avid outdoorsman.

“My love for the outdoors is something that has been a part of me ever since I can remember,” said Bryan. “It seems there was never a time when we weren’t hunting, fishing, farming or playing outside since I was very young. Teaming with Cabela’s is such a natural fit for me.”

The partnership will also see Cabela’s sponsorship of Bryan’s concert tours beginning with his first-ever headlining tour, the Dirt Road Diaries Tour, which launches Jan. 2013.

“Luke is the perfect partner for Cabela’s as he combines a lifelong love of the outdoors along with strong country roots. This passion comes through in everything that Luke does–from his hunting and fishing, to his music. We’re really excited to welcome Luke to the Cabela’s family,” said Scott Williams, EVP and Chief Marketing/E-Commerce Officer.

Cabela’s CLUB Visa Members will have access to pre-sale tickets and preferred seats in select markets beginning next Monday (10/22). Complete details about will be available at www.cabelas.com/lukebryan starting Oct. 22.

Caitlin Rantala
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