Premiere Networks to Represent Listener Driven Radio

Content provider Premiere Networks has announced an exclusive representation agreement with Listener Driven Radio, a leader in interactive audio software. Beginning January 2013, Premiere will offer LDR to multiple station formats on a barter basis and provide ad sales representation for LDR products.

LDR’s software allows listeners to collaborate in programming and is designed to work directly with a station’s music scheduler. Listeners can vote and affect live or automated playlists in real time, all within parameters set by the station PD. Votes can be cast via web, mobile or tablet device.

“We’re excited to bring LDR’s groundbreaking technology to additional radio stations and advertisers across the U.S.,” stated Julie Talbott, President of Content and Affiliate Services for National Media Groups, Clear Channel Media and Entertainment. “In today’s environment, LDR’s unique ability to not only drive revenue, but also strengthen a radio station’s community and brand, is invaluable — it’s a game changer for anyone who uses it.”

LDR station affiliates across various formats have amassed over $1M in digital revenue through sales support. Software platforms include not only music formats but also LDR.TopicPulse, a research tool that helps news/talk stations determine the hottest stories in their respective markets.