The Country music fan research studies are always a highlight of Country Radio Seminar, but the 2013 version promises to take things in an entirely new direction from the statistical analysis and focus groups of years past.
Titled “A Day In The Life Of A Country Fan,” the project conducted by Edison Research will offer a video-based Ethnographic Research study of Country music fans as they go about their daily routines under the lens. Subjects will presented in high definition video in a variety of environments including work, home, and in their vehicles.
“We are very excited to have Edison Research bring us to a new level this year by actually taking us into the home, car, office and other natural environments of the Country fan,” says CRS Executive Director Bill Mayne. “This will allow us to see how they listen to radio, discover new music, use new media and more in their daily life. Joel Raab and his research committee have put together one of the most powerful and useful experiences at CRS 2013 for our attendees to take back to their businesses for profit. You simply cannot afford to miss this!”
Participants in the project include both male and female Country fans, aged 18-54 from Country lifestyle and non-Country lifestyle markets with varying degrees of technological knowledge. Edison Research is partnering with Prosperity Productions to conduct the study.
The results of the study will be presented by Edison Research’s Larry Rosin and Prosperity Productions’ Lori Hamilton during CRS 2013 on Wednesday, Feb. 27. CRS 2013 runs Feb. 27 – March 1 in downtown Nashville. Register here.