The Gary Group Adds Connie Baer

Music industry veteran Connie Baer has re-joined The Gary Group as Vice President of Strategic Initiatives and will be based in Nashville, marking the marketing agency’s first permanent Music City presence. In her new role, Baer will be responsible for creating and executing campaigns for its clients, as well as building new relationships in the Middle Tennessee area.

“We continue to be very committed to supporting our Nashville clients,” says Rick Rogers, President, The Gary Group. “Given today’s marketing challenges and emerging creative and digital technologies, we are stepping up our efforts to help our clients capitalize on opportunities with urgency. We are thrilled to have Connie back with us. She is one of the industry’s leading creative thinkers. With Connie’s tremendous experience in music marketing, promotion and distribution as well as so many other facets of the entertainment industry, along with her personal experience and knowledge of Nashville, we will provide our clients an undeniable marketing edge going forward.”

Baer served as VP Promotion/Marketing at The Gary Group’s Los Angeles offices for over a decade and worked on campaigns for numerous brands including record labels, artists, casinos, HBO, AT&T, Folgers and more. She moved to Nashville to assume the VP Marketing post at Sony Music, and also spent time with Giant Records, Imprint Entertainment, Watkins College of Art, and peermusic.

Congratulate her at connie@garygroup.com or 615-210-7908.