Cabela’s, outfitter of hunting, fishing and outdoor gear, has announced a multi-year endorsement and sponsorship of Valory Music Co. recording artist Justin Moore, the company’s first ever partnership with an artist. As part of the endorsement, Cabela’s will be the official outdoor apparel and gear retailer for Moore’s tour throughout 2012 and 2013.
“I’ve always tried to partner with people and companies that I respect,” says Moore. “I couldn’t be happier to be associated with a company like Cabela’s. The lifestyle that they promote and embrace is an exact reflection of how I grew up and how I intend to raise my family. I respect and admire the folks from Cabela’s immensely. It should be a lot of fun and hopefully, together, we can reach the next goals we each have in place.”
Moore will be appearing this summer at the grand opening for Cabela’s new store location in Rogers, Arkansas.