Howell Joins Valory Promotion Staff

The Valory Music Co. has named industry veteran Brad Howell Director of Southwest Promotion, effective immediately. In his new role, Howell will lead promotion efforts in the region for the label’s artists including Reba, The Mavericks, Justin Moore, Brantley Gilbert and Thomas Rhett.

“The experience and passion that Brad brings to The Valory Music Co. is a great addition to the team. Brad’s association with past successes will only enhance an already strong promotion team and roster that is poised for even greater success,” said George Briner, VP of Promotions for The Valory Music Co.

Howell’s experience includes time working with Blake Shelton, Jason Aldean and Faith Hill. Most recently he served as Director of Regional Promotion for upstart label Streamsound Records. He previously served as National Director of Promotion for Show Dog-Universal and as General Manager of Broken Bow Records.

Howell will continue to be based in Nashville and can be reached at 615-324-7793 or at brad.howell@valorymail.com.