Big Machine Records officially announced today a continued sponsorship of five-time IndyCar champion Dario Franchitti during the remainder of the 2012 IZOD IndyCar Series.
“Partnering with Dario has been an extension of our racing dreams coming true. We’re honored to be involved with this great driving champion, who also happens to be a resident Tennessean. We look forward to visiting victory lane again soon,” said BMLG President/CEO Scott Borchetta.
While last month’s Indy 500 was the first time Big Machine Records partnered with Franchitti’s racing team – Chip Ganassi Racing – it was certainly not the label’s first venture into the racing world. In 2011, Borchetta’s Big Machine Records was a sponsor of the late Dan Wheldon’s winning car at the Indy 500 and partnered with The Speedway during the Brickyard 400 presented by BigMachineRecords.com. The innovative collaboration created a unique festival environment at the track and was the first time a record label has ever presented a nationally-televised race in the 100-year history, appealing to both music and auto racing fans alike.
The label will return this year under the title – Crown Royal Presents the “Your Hero’s Name Here” 400 at the Brickyard Powered by BigMachineRecords.com. The race weekend will again treat fans to a special concert before drivers start their engines, featuring Country music stars The Band Perry, Justin Moore, The Mavericks, Greg Bates and others.