The Academy of Country Music has announced a round of promotions and one new hire, as well as a reorganization and renaming of three departments.
Sr. VP Lisa Lee has been promoted to lead the new Creative, PR & Production department, which combines the previously separate Creative & Media Production and PR/Marketing departments. Sr. VP Michelle Goble will head up the newly named Membership & Industry Relations department. As a result, Erick Long will take over Academy event management in his new role as Sr. VP of Operations & Events, formerly the Operations department. All positions are based out of the ACM’s Encino, CA headquarters and report to EVP and Managing Director Tiffany Moon. Additionally, the Academy has hired Alexa Fasheh as Director, Finance.
“Not too long ago, the Academy’s focus was solely on one television property,” said Bob Romeo, CEO of the Academy. “But over the past few years, our scope of work has grown to include more large-scale events, promoting
more country music artists and engaging more of our industry than ever. This reorganization recognizes the incredible work our Academy senior team has done to lead this charge, and positions us for the growth to come.”
Lee joined the organization in 2007 when it implemented an in-house creative and media production team, editing all materials and serving as video producer. She will continue to act as liaison with CBS creative and promotion departments and manage fan voting for Entertainer of the Year and New Artist of the Year.
Goble managed the Academy’s Membership & Events department since 2007, producing and elevating events such as ACM Honors, ACM Weekend on Fremont Street, and more. In her new role, she will act as lead liaison for artist talent booking for ACM Events and continue focusing on industry engagement.
Long started with ACM in 2009, and manages logistics for the ACM Awards and daily operations in Encino. He also spearheaded the creation of the ACM Experience in 2012, a 3 day, open to the public event during ACM week.
Fasheh joins the Academy staff after seven years as a Sr. Accountant at The Haber Corporation, where she managed the ACM account. Fasheh is a Los Angeles native who graduated from Loyola Marymount University, and has worked for a variety of CPA Firms.