Jim Beam Launches Live Music Series to Support Military Musicians

This summer, the Jim Beam bourbon brand is building on its legacy while continuing its ongoing commitment to our nation’s troops with the 2012 Live Music Series. The Series is a string of six live concerts, each featuring a different artist including Kid Rock, Daughtry, David Gray, Darius Rucker, Bush and Train.

Extending the program beyond live concerts, Jim Beam is using Rolling Stone’s list of “The 500 Greatest Songs of All Time.” Each of the six Live Music Series artists have recorded a song from the list and are offering it to fans exclusively on JimBeam.com/LiveMusicSeries during the promotion period. Beginning in June, specially marked bottles of Jim Beam, Jim Beam Black, Red Stag and Devil’s Cut bourbons will be marked with offer details and instructions on how to download tracks from the six artists. Additional content, including exclusive artist interviews and portions of the concerts, will be available online.

As part of the Live Music Series, Jim Beam will donate more than $100,000 to Operation Homefront, a portion of which will be used to purchase musical instruments for soldiers both in the U.S. and overseas who have a passion for music. Jim Beam will present Operation Homefront with a check for $100,000 onstage at Kid Rock’s concert in Boston on June 1 – the first show in the Series. Jim Beam will also be contributing to the troops and military musicians by matching the number of Live Music Series downloads redeemed on JimBeam.com/LiveMusicSeries and donating those to soldiers 21 years of age or older through Operation Homefront.

Live Music Series 2012 Concert Schedule
—  Kid Rock: Friday, June 1, at the House of Blues in Boston
—  Daughtry: Thursday, June 7, at the Temple Hoyne Buell theater in Denver
—  David Gray: Saturday, June 30, at the House of Blues in Chicago
—  Darius Rucker: Tuesday, July 24, at the House of Blues in Dallas
—  Bush: Thursday, Aug. 2, at The Ritz theater in Tampa
—  Train: Saturday, Aug. 18, at the Mann Theater in Philadelphia


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