Big Machine Records is sponsoring four-time IndyCar champion Dario Franchitti’s No. 50 car during the 96th running of the Indy 500 on Sunday, May 27.
The Big Machine Records logo will appear on Franchitti’s helmet and fire suit during the race, which will be broadcast live on ABC beginning at 11 am/CT. Republic Nashville’s Martina McBride will sing the national anthem during pre-race ceremonies at the Indianapolis Motor Speedway.
The event is a bittersweet moment for racing aficionado and BMLG President and CEO Scott Borchetta, who was a sponsor of the late Dan Wheldon’s winning car at last year’s Indy 500.
“Winning the Indy 500 is the pinnacle of auto sport achievements and Dan’s dramatic last-lap win last year will be with us always,” said Borchetta. “Dario was a great friend to Dan and we’re honored that he will carry our defending champion’s logo on Sunday. Let’s not forget that Dario is no stranger to Victory Lane at Indy, previously winning the 500 mile race twice… And let’s not be surprised if he again finds his way first to the checkers.”
BMLG will also sponsor the upcoming Brickyard 400 NASCAR series race July 29 at Indianapolis Motor Speedway, which has been re-christened as Crown Royal Presents the “Your Hero’s Name Here” 400 at the Brickyard Powered by BigMachineRecords.com. The race weekend will feature a special concert by The Band Perry, Justin Moore, The Mavericks, Greg Bates and others. BLMG originally sponsored the Brickyard 400 in 2011, the first time a record label has ever presented a nationally televised race.