Interactive media company, Gigmark, has begun promoting its new product, the Interactive Flash Drive™. The idea behind the product is to help artists and organizations engage and interact with customers in new ways.
The flash drives includes downloadable versions of an album, photos, and videos. In some instances, the product offers fan club subscriptions and comes in a commemorative aluminum container. User information is requested when signing in for the first time.
So far, Cody Canada and Radney Foster have independently worked with the Knoxville-based company, which was founded in 2008 by three entrepreneurs, to create products.
Cody Canada & The Departed released This is Indian Land, with a specially designed flash drive. The 2GB ‘Boarding Pass’, named after its resemblance to a backstage pass lanyard is available with the band’s website merchandise and sells for $30.
The Boarding Pass includes a full-length digital album with bonus tracks that can be played on the device’s internal player or directly downloaded to the computer. Exclusive behind the scenes videos, photos and tour information are also included.
Foster’s flash drive was designed as an elastic strap bracelet. It promoted his 50th Birthday Revival, including music with photos and videos from the event.
One idea behind the product is to drive sales towards an all-encompassing keepsake, which contains everything a fan needs. The flash drive operates similarly to how Enhanced CDs were expected to function, launching the application when being plugged in to a computer’s USB. Although a direct-to-smartphone version of the hardware does not yet exist, it would make a useful addition to the product lineup.
For more information about the company, click here.
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About the AuthorEric T. Parker oversees marketing initiatives and contributes editorial for MusicRow's print magazine, MusicRow.com, the RowFax tip sheet and the MusicRow CountryBreakout chart. He also facilitates annual events for the enterprise, including MusicRow Awards, CountryBreakout Awards and the Rising Women on the Row. [email protected] @EricTParker
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