Nashville-based Topspin has announced a partnership to connect its direct-to-fan platform to the users of MTV’s network of television, mobile, and web properties. Participants will have multiple opportunities through MTV, VH1 and CMT to grow their fanbase and generate income.
The new initiative, Artists.MTV, gives artists direct access to their MTV presence and lets them connect directly with MTV’s millions of users. Artist pages on the website have been redesigned to allow fans to discover new music, plus buy tickets, merchandise, and more. Musicians of all levels, from famous to unknown, will have access to it.
Artists.MTV will also provide artists opportunities on MTV, VH1, and CMT for video and audio views to song placement in shows and even more. Topspin’s tools are built right in, which marks the first time at major outlet has given artists this level of control.
The program is expected to launch in June 2012, but artists will be able to check out a private beta trial starting in May. Current Topspin customers will automatically be signed up.