General Mills and Big Machine Label Group’s star-studded roster of artists are teaming up with Feeding America to Outnumber Hunger in a national initiative that helps fight hunger in local communities. Outnumber Hunger will help Feeding America secure up to 15.6 million meals for local food banks to assist the one in six Americans who struggle with hunger.
“Hunger is a year-round issue but it can be especially critical in the Spring, so Feeding America food banks need help now,” said Vicki B. Escarra, President and CEO, Feeding America. “The combined reach that General Mills and Big Machine Label Group’s artists bring to the hunger crisis will help provide critical resources at this key time.”
Specially-marked packages of General Mills products will feature an Outnumber Hunger code, as well as BMLG artists like Rascal Flatts. More than 10 General Mills brands, including Betty Crocker, Green Giant, Totino’s and Cheerios, will participate. Entering a code at OutnumberHunger.com helps Feeding America secure five meals on behalf of a local food bank. Participants enter their ZIP codes, and meals will stay in or near the area.
BMLG artists also will offer select special codes on Facebook and Twitter that help Feeding America. Artists participating include Rascal Flatts, Reba, Martina McBride, The Band Perry, Eli Young Band, Justin Moore, Brantley Gilbert, Sunny Sweeney, Edens Edge, Ella Mae Bowen and Thomas Rhett.
“It takes a Big Machine to Outnumber Hunger, and we have an opportunity to make a huge difference in local communities,” said Scott Borchetta, President and CEO, of Big Machine Label Group. “That’s why we’re thrilled to come together with our artists, General Mills and Feeding America to help the hunger issue in a significant way. Together we can Outnumber Hunger.”
Additionally, Outnumber Hunger partners have created a video with Rascal Flatts highlighting the issue of hunger that will air during the Rascal Flatts Changed theater event April 5. Tickets to the theater event can be purchased at www.fathomevents.com.