New Upward Management Signing

Nashville’s Upward Management has signed 19-year-old Julia Sheer for management representation, where her career will be guided by Liesl Menning Haynie and Jason Greene.

Sheer first began getting noticed two years ago after posting YouTube videos of herself performing covers of Taylor Swift, Lady Antebellum, Bruno Mars and others. Her videos have accumulated over 42 million views, including more than three million views of “You Will Never Be,” an original song she co-wrote. She is currently working on songs for her debut album with several Nashville songwriters.

In addition to Sheer, the Upward Management roster also includes multi-platinum artist Clay Walker and newcomer Sarah Marince.