Valory Music Hires Shari Roth

The Valory Music Co. has announced the hire of Shari Roth as the label’s Northeast Regional Promotion Director. Roth will lead northeast promotions for the label’s roster of artists including Reba, Justin Moore, Brantley Gilbert and the newly signed Thomas Rhett.

Most recently, Roth served as the Northeast/Midwest Regional Promotion for the Republic Nashville label which she joined for its 2009 launch. While at Republic Nashville, Roth was part of team helping elevate the careers of artists like Martina McBride, The Band Perry, Eli Young Band and Sunny Sweeney.

George Briner, VP of Promotion for Valory, said, “We couldn’t be more thrilled to have Shari join the Valory team. 2011 was a good year for Valory and with the team we have on board for 2012, we are poised for nothing less than greatness.”

Roth also expressed her excitement about joining the Valory team. “I am tremendously excited to join George and the entire Valory team and to work with such an incredibly talented roster of artists,” she said.

Roth can be reached at [email protected] or at 312-590-3229.