• ABOUT
    • Contact
    • The Team
    • Editorial Calendar
    • Events
    • FAQ
    • Use & Privacy Policy
  • ADVERTISE
  • ROWFAX
  • THE SPORTS CREDENTIAL
  • JOB LISTINGS
MusicRow.com
  • CALENDARS
    • Album/EP Releases
    • Single/Track Releases
    • Industry Events
  • OBITS
  • CHARTS
    • Radio Chart (Current)
    • Radio Chart (Archives)
    • No. 1 Challenge Coin
    • Songwriter Chart (Current)
    • Songwriter Chart (Archives)
  • REVIEWS
  • MY STORY
  • NEWSLETTER
    • Newsletter (Current)
    • SIGN UP (FREE!)
    • Newsletter (Archives)
  • SUBSCRIBE
  • STORE
  • Search
  • Menu Menu

Top 2012 PR Trends

December 13, 2011/by bossross

Writer Julie Liesse presents an engaging look at Top Trends For 2012 in the Nov. 28, 2011 issue of Advertising Age. Her article appears in a special section created by the Council of Public Relations Firms and offers some ideas about how PR firms will work with their clients in the coming year.

One theme which travels throughout the article is “engagement.” In fact, Liesse names “engagement” as a key goal for 2012 and notes that there is a difference between someone who clicked “like” or  “follow” and rarely if ever returns to the brand’s page vs. an engaged fan who interacts on a regular basis. Another key point is that the power of everyday consumer influencers will continue to grow. This is not about celebrities, but people who are passionate about a particular topic.

Another key trend predicted by the article is that social media strategies will continue to expand to more fully include mobile users and at the same time managers will strive to find better metrics with which to measure and analyze response to their brand. As the attention on social media becomes increasingly mission critical, more companies will decide to bring the management of their social media properties in-house.

Here’s a list of the Top Ten Tends. Click HERE to download the article and read the explanations.

  1. Engagement will be the key goal for 2012.
  2. Your brand will need to be “on” 24/7.
  3. The power of consumer influencers will grow.
  4. Social media will rely increasingly on professionally produced content.
  5. It will be more difficult to tell what is paid media vs. earned or shared.
  6. Brands will search for opportunities to market in the moment.
  7. Communications strategies will need to change for mobile consumers.
  8. Clients and agencies will continue to search for good, common metrics for social media efforts.
  9. Companies will work to globally integrate their digital presences.
  10. More client companies will bring the social media function in-house.
  • Author
  • Recent Posts
bossross
bossross
bossross
Latest posts by bossross (see all)
  • Exclusive: Meghan Trainor Entices Nashville On Untouchable Tour - August 8, 2016
  • Weekly Register: SoundScan Discounts Jay Z Promotion; 'The Voice' Reigns - June 26, 2013
  • Weekly Register: An Unstoppable Freight Train - June 19, 2013
Share this entry
  • Share on Facebook
  • Share on Twitter
  • Share on LinkedIn
  • Share by Mail
https://musicrow.com/wp-content/uploads/2019/03/MusicRow-header-logo-Mar19B.png 0 0 bossross https://musicrow.com/wp-content/uploads/2019/03/MusicRow-header-logo-Mar19B.png bossross2011-12-13 14:32:302011-12-13 14:32:30Top 2012 PR Trends

RECENT NEWS

  • DISClaimer Single Reviews: ‘A Lot To Fall In Love With’ This Americana Week September 21, 2023
  • CMA Foundation Honors Music Teachers Of Excellence September 21, 2023
  • Industry Ink: Stephen Wilson Jr., Anne Wilson, BMI, ACM September 21, 2023
  • Tauren Wells To Host 54th Annual GMA Dove Awards September 21, 2023
  • Toby Keith Celebrates Solo Writes On New ‘100% Songwriter’ Project September 21, 2023
  • Billy Strings, The War & Treaty Among Americana Honors & Awards Winners September 21, 2023
  • Russell Dickerson Signs With Range Media Partners September 21, 2023
  • Bailey Zimmerman, The Core Entertainment & Warner Chappell Music Sign Dipper September 21, 2023
  • Warner Music Nashville Signs Matt Schuster [Exclusive] September 21, 2023
  • Collen Mayer Named CEO Of Brad Paisley’s The Store September 21, 2023
  • In Pictures: Born & Raised Music Festival Hosts Third Annual Event September 20, 2023
  • Music Health Alliance & Lauren Daigle Unite To Launch The Price Fund September 20, 2023
  • SESAC Honors Nashville Songwriters At Annual Music Awards September 20, 2023
  • Luke Laird To Be Featured In CMHOF’s Poets & Prophets Interview Series September 20, 2023
  • Industry Ink: Mitchell Tenpenny, Rosanne Cash, Michelle Wright, More September 20, 2023

Like Us on Facebook

Follow Us on Twitter

Tweets by MusicRow
© 2023 Music Row Enterprises, LLC – All rights reserved.
  • Facebook
  • Twitter
  • Instagram
Scroll to top